Prepare with Salesforce : MCAE-Con-201 exam braindumps as your best preparation materials
Updated: Jul 20, 2026
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Passing Score: | 68% |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 |
| Recommended Training: | Account Engagement Consultant Certification Prep Market to Your Customers with Account Engagement |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 2: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Topic 3: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Topic 4: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Topic 5: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 6: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 7: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Topic 8: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]
A) Create and add a tracking code to the website
B) Setup tracker subdomain and validate it
C) Setup DNS for each used domain and validate the connection
D) Choose which sender IP to use
2. What is true about grading? [Choose two answers]
A) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
B) You cannot change the default profile criteria
C) A prospect can be associated to multiple profiles.
D) All prospects start with a grade of D.
3. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
A) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
4. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
C) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
5. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
A) Convert all existing leads into contacts to tie to accounts.
B) Create all contacts as campaign members in one campaign.
C) Identify attributes of the key accounts they want to target.
D) Develop dynamic content based on lead fields.
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: A,D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Passing Score: | 68% |
| Exam Format: | Multiple choice, Multiple select |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 |
| Recommended Training: | Account Engagement Consultant Certification Prep Market to Your Customers with Account Engagement |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 2: Evaluation | 17% | - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions |
| Topic 3: Email Marketing | 10% | - Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance |
| Topic 4: Account Configuration | 16% | - Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning |
| Topic 5: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 6: Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Topic 7: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Topic 8: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]
A) Create and add a tracking code to the website
B) Setup tracker subdomain and validate it
C) Setup DNS for each used domain and validate the connection
D) Choose which sender IP to use
2. What is true about grading? [Choose two answers]
A) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
B) You cannot change the default profile criteria
C) A prospect can be associated to multiple profiles.
D) All prospects start with a grade of D.
3. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
A) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
B) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
D) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
4. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
A) By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
B) By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
C) By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D) By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
5. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
A) Convert all existing leads into contacts to tie to accounts.
B) Create all contacts as campaign members in one campaign.
C) Identify attributes of the key accounts they want to target.
D) Develop dynamic content based on lead fields.
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: A,D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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