Last Updated: Aug 25, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 2: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 3: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects |
| Topic 4: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 5: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
1. An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
A) A Prospect arriving after the send date will be removed from the program.
B) A prospect arriving after the send date will skip the Send Email step.
C) A Prospect arriving after the send date will be sent the email.
D) A prospect arriving after the send date will remain on the step until a new send date is set
2. An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
A) Match Type is set to "Match Any."
B) This is not possible with dynamic lists.
C) Match type is set to "Match All."
D) Field value is not mapped.
3. You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
A) You can't send one-to-one emails out of Marketing Cloud Account Engagement.
B) Set them up as a Sales user in Marketing Cloud Account Engagement
C) Set them up as a Marketing user and then control how many emails can be sent.
D) Set them up as a one-to-one email user only
4. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
A) Rule
B) Action
C) Wait
D) Trigger
5. A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
A) The form's Thank You Content will still display
B) The prospect will be redirected to another webpage
C) The discrepancy between the two assets will cause an error
D) The prospect will continue to see the form upon submission
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |
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