Last Updated: Aug 22, 2026
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The average salary of a Salesforce Agile Analysis certification
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Data import and management - Data extensions and data relationships - Segmentation and list management |
| Topic 2: Content Creation and Email Message Design | 24% | - Dynamic content and personalization - Content Builder usage - A/B testing and approval processes - Email design and responsive rendering |
| Topic 3: Marketing Automation | 26% | - Journey Builder implementation - Automation Studio configuration - Triggered sends and scheduled sends |
| Topic 4: Insights and Analytics | 14% | - Report creation and analysis - Email performance metrics - Troubleshooting delivery issues |
| Topic 5: Email Marketing Best Practices | 10% | - Compliance and regulations - Permission and preference management - Deliverability principles |
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