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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A) Personalization Strings still allow PII to be displayed within an email.
B) Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
C) Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
D) Tokenized Sending should be combined with field-level data encryption for additional security.

2. Scenario: Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A) An additional Sender Authentication Package
B) Register the new domain in Setup > From Address Management
C) An additional IP address
D) An additional private domain

3. Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

A) Entry Source Data Extension
B) Data Relationships
C) Data Designer
D) Contact Configuration

4. A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response. What are two potential reasons for this unexpected response? (Choose 2 answers)

A) Response contained "stop" in the message content.
B) Responses are not sent within 24 hours of the outbound message.
C) Responses are not sent within the Conversation Window.
D) Next keyword was not specified on the outbound message.

5. Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A) File Transfer > Import File > Query > Data Extract > File Transfer > Import File
B) Import File > Data Extract > File Transfer > Import File
C) File Transfer > Import File > Data Extract > File Transfer > Import File
D) Import File > Query > Data Extract > File Transfer > Import File

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