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Adobe AD0-E551 Exam Overview:

Certification Vendor:Adobe
Exam Name:Adobe Marketo Engage Business Practitioner Professional Exam
Exam Number:AD0-E551
Available Languages:English
Real Exam Qty:50
Related Certifications:Adobe Marketo Engage Business Practitioner Associate
Adobe Marketo Engage Architect
Passing Score:Scaled score 550 (on a 300–700 scale)
Exam Price:USD 125
Exam Duration:100 minutes
Certificate Validity Period:2 years
Exam Format:Scenario-based questions, Multiple choice
Recommended Training:Adobe Marketo Engage Training
Exam Registration:Adobe Certification Portal
Exam Way:Online proctored exam via Adobe authorized testing partner
Pre Condition:No strict prerequisite required; recommended experience with Adobe Marketo Engage platform and marketing automation workflows.
Official Syllabus URL:https://www.adobe.com/training/certification.html

Adobe AD0-E551 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management and Reporting- Analytics and Reporting
  • 1. Program performance reporting
    • 2. Revenue attribution basics
      - Database and Segmentation
      • 1. Static and smart lists
        • 2. Segmentation strategies
          Topic 2: Program and Campaign Management- Smart Campaigns
          • 1. Smart list filters and triggers
            • 2. Flow steps and scheduling
              - Program Types
              • 1. Event programs
                • 2. Email programs
                  • 3. Engagement programs
                    Topic 3: Email Marketing and Engagement- Engagement Programs
                    • 1. Content cadence and segmentation
                      • 2. Nurture streams
                        - Email Creation and Delivery
                        • 1. A/B testing and optimization
                          • 2. Email templates and personalization tokens
                            Topic 4: Marketing Automation Fundamentals- Lead Management
                            • 1. Lead lifecycle models and funnel stages
                              • 2. Lead scoring and grading
                                - Marketo Engage Core Concepts
                                • 1. Database structure and lead lifecycle
                                  • 2. Platform navigation and architecture overview

                                    Adobe AD0-E551 Exam Overview:

                                    Certification Vendor:Adobe
                                    Exam Name:Adobe Marketo Engage Business Practitioner Professional Exam
                                    Exam Number:AD0-E551
                                    Available Languages:English
                                    Real Exam Qty:50
                                    Related Certifications:Adobe Marketo Engage Business Practitioner Associate
                                    Adobe Marketo Engage Architect
                                    Passing Score:Scaled score 550 (on a 300–700 scale)
                                    Exam Price:USD 125
                                    Exam Duration:100 minutes
                                    Certificate Validity Period:2 years
                                    Exam Format:Scenario-based questions, Multiple choice
                                    Recommended Training:Adobe Marketo Engage Training
                                    Exam Registration:Adobe Certification Portal
                                    Exam Way:Online proctored exam via Adobe authorized testing partner
                                    Pre Condition:No strict prerequisite required; recommended experience with Adobe Marketo Engage platform and marketing automation workflows.
                                    Official Syllabus URL:https://www.adobe.com/training/certification.html

                                    Adobe AD0-E551 Exam Syllabus Topics:

                                    SectionObjectives
                                    Topic 1: Data Management and Reporting- Analytics and Reporting
                                    • 1. Program performance reporting
                                      • 2. Revenue attribution basics
                                        - Database and Segmentation
                                        • 1. Static and smart lists
                                          • 2. Segmentation strategies
                                            Topic 2: Program and Campaign Management- Smart Campaigns
                                            • 1. Smart list filters and triggers
                                              • 2. Flow steps and scheduling
                                                - Program Types
                                                • 1. Event programs
                                                  • 2. Email programs
                                                    • 3. Engagement programs
                                                      Topic 3: Email Marketing and Engagement- Engagement Programs
                                                      • 1. Content cadence and segmentation
                                                        • 2. Nurture streams
                                                          - Email Creation and Delivery
                                                          • 1. A/B testing and optimization
                                                            • 2. Email templates and personalization tokens
                                                              Topic 4: Marketing Automation Fundamentals- Lead Management
                                                              • 1. Lead lifecycle models and funnel stages
                                                                • 2. Lead scoring and grading
                                                                  - Marketo Engage Core Concepts
                                                                  • 1. Database structure and lead lifecycle
                                                                    • 2. Platform navigation and architecture overview

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