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Updated: Oct 03, 2026
No. of Questions: 132 Questions & Answers with Testing Engine
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Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Related Certifications: | Adobe Analytics Business Practitioner Adobe Customer Journey Analytics |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam via Adobe Certification platform or authorized testing provider. |
| Pre Condition: | Recommended familiarity with Adobe Analytics and Customer Journey Analytics concepts and basic experience using Analysis Workspace. |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 2: Data Configuration and Governance | - Permissions and access management - Data views and schema configuration |
| Topic 3: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Topic 4: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:
- A. Data View Filter
- B. Calculated Metric
- C. Metric Builder
- D. Custom Event Tracker
Correct Answer: B 🗳️
Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:
- A. Summary Table
- B. Bar Chart
- C. Line Chart
- D. Scatter Plot
Correct Answer: C 🗳️
A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
- A. To understand effective touchpoints for customer retention
- B. To understand effective touchpoints for brand awareness
- C. To understand effective touchpoints for conversion
- D. To understand effective touchpoints for content velocity
Correct Answer: B 🗳️
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- B. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
- C. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
- D. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
Correct Answer: C 🗳️
Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:
- A. Inclusion Criteria
- B. Segment Timeframe
- C. Identity Stitching Rules
- D. Data Ingestion Type
Correct Answer: A,B 🗳️
Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Related Certifications: | Adobe Analytics Business Practitioner Adobe Customer Journey Analytics |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam via Adobe Certification platform or authorized testing provider. |
| Pre Condition: | Recommended familiarity with Adobe Analytics and Customer Journey Analytics concepts and basic experience using Analysis Workspace. |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 2: Data Configuration and Governance | - Permissions and access management - Data views and schema configuration |
| Topic 3: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Topic 4: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:
- A. Data View Filter
- B. Calculated Metric
- C. Metric Builder
- D. Custom Event Tracker
Correct Answer: B 🗳️
Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:
- A. Summary Table
- B. Bar Chart
- C. Line Chart
- D. Scatter Plot
Correct Answer: C 🗳️
A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
- A. To understand effective touchpoints for customer retention
- B. To understand effective touchpoints for brand awareness
- C. To understand effective touchpoints for conversion
- D. To understand effective touchpoints for content velocity
Correct Answer: B 🗳️
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- B. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
- C. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
- D. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
Correct Answer: C 🗳️
Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:
- A. Inclusion Criteria
- B. Segment Timeframe
- C. Identity Stitching Rules
- D. Data Ingestion Type
Correct Answer: A,B 🗳️
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