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Updated: Jul 17, 2026
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Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers |
| Exam Number: | EEB101 |
| Passing Score: | 65% |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 (approx.) |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Available Languages: | English |
| Certificate Validity Period: | Not formally fixed / varies by certification track (commonly 1-3 years depending on program) |
| Exam Format: | Multiple choice, Multiple select |
| Recommended Training: | Marketing Cloud Email Essentials Training Salesforce Certification Exam Guide (Email Specialist track) |
| Exam Registration: | Salesforce Certification Registration (Trailhead) |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite proctored exam delivery |
| Pre Condition: | No formal prerequisites required; familiarity with basic email marketing concepts recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Automation tools
|
| Topic 2: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 3: Tracking & Reporting | - Performance analysis
|
| Topic 4: Content Creation | - Content Builder usage
|
| Topic 5: Data Management | - Data structures
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
A) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
B) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
D) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
2. How do you access the Email Application in the Exact Target IMH? (Choose 2)
A) Access the Email Application through the Exact Target Marketing Cloud Drop Down.
B) Click Campaigns and Reports
C) Click the App Selector in Exact Target.
D) Click Email.
3. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
A) Criteria setting to segment contacts based on behavior using SQL.
B) A/B/N testing as part of the workflow to conduct timing and creative tests.
C) Updating or creating Salesforce CRM objects or records.
D) Goal setting to have the system listen to see if users met the goal.
E) Extracting data from an Audience data extension for analysis.
4. Which data model should be used to create a Group?
A) Data Extensions
B) Data Filters
C) Lists
D) Active Audiences
5. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
A) Keep total weight with images at 800KB or lower.
B) Rely on image-only emails to engage subscribers
C) Use one file type for all images in the email.
D) Increase DPI and file size for image display.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: A |
Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers |
| Exam Number: | EEB101 |
| Passing Score: | 65% |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 (approx.) |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Available Languages: | English |
| Certificate Validity Period: | Not formally fixed / varies by certification track (commonly 1-3 years depending on program) |
| Exam Format: | Multiple choice, Multiple select |
| Recommended Training: | Marketing Cloud Email Essentials Training Salesforce Certification Exam Guide (Email Specialist track) |
| Exam Registration: | Salesforce Certification Registration (Trailhead) |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite proctored exam delivery |
| Pre Condition: | No formal prerequisites required; familiarity with basic email marketing concepts recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Automation tools
|
| Topic 2: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 3: Tracking & Reporting | - Performance analysis
|
| Topic 4: Content Creation | - Content Builder usage
|
| Topic 5: Data Management | - Data structures
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
A) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
B) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
D) Configure Web Collect to return an error message for any email address that does not conform to standard conventions
2. How do you access the Email Application in the Exact Target IMH? (Choose 2)
A) Access the Email Application through the Exact Target Marketing Cloud Drop Down.
B) Click Campaigns and Reports
C) Click the App Selector in Exact Target.
D) Click Email.
3. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
A) Criteria setting to segment contacts based on behavior using SQL.
B) A/B/N testing as part of the workflow to conduct timing and creative tests.
C) Updating or creating Salesforce CRM objects or records.
D) Goal setting to have the system listen to see if users met the goal.
E) Extracting data from an Audience data extension for analysis.
4. Which data model should be used to create a Group?
A) Data Extensions
B) Data Filters
C) Lists
D) Active Audiences
5. Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
A) Keep total weight with images at 800KB or lower.
B) Rely on image-only emails to engage subscribers
C) Use one file type for all images in the email.
D) Increase DPI and file size for image display.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: A |
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