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Updated: Aug 13, 2026
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Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Real Exam Qty: | 50–90 |
| Available Languages: | English |
| Exam Price: | $165 USD |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Exam Duration: | 90–120 |
| Passing Score: | 700 / 1000 |
| Certificate Validity Period: | Retired, no active validity |
| Exam Format: | Multiple-choice, Scenario-based, Case studies |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Track marketing budgets and expenses - Set up and manage events/webinars |
| Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Analyze campaign performance - Integrate with Dynamics CRM |
| Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
B) Add a form to the website and configure the form to submit data to the landing page.
C) On any page of the website, create a hyperlink to the landing page URL.
D) Add a page to the website and embed the HTML code of the landing page into the page.
2. You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
Which campaign element should you use to track the vendor name and time period?
A) component
B) activity
C) file
D) job
3. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Vendors
B) Status
C) Date
D) Requirements
4. You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A) You can create contacts in bulk only in the Marketing group.
B) You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
C) You can create contacts in the Client group in bulk by importing them directly from the .csv file.
D) Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
5. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Set the item type to Items/Services.
B) Set the item as the default item.
C) Set the item type to Standard Item.
D) Restrict the item for use by your company.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Real Exam Qty: | 50–90 |
| Available Languages: | English |
| Exam Price: | $165 USD |
| Related Certifications: | Microsoft Dynamics CRM / Dynamics 365 Marketing |
| Exam Duration: | 90–120 |
| Passing Score: | 700 / 1000 |
| Certificate Validity Period: | Retired, no active validity |
| Exam Format: | Multiple-choice, Scenario-based, Case studies |
| Recommended Training: | Microsoft Learn - Dynamics 365 Marketing (Current Replacement) |
| Exam Registration: | Retired Exam Notice |
| Sample Questions: | Microsoft MB2-720 Sample Questions |
| Exam Way: | Previously available via Pearson VUE (online proctored or test center), now retired |
| Pre Condition: | No formal prerequisites; recommended basic knowledge of Microsoft Dynamics CRM and marketing concepts |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/retired-exams/mb2-720 |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Track marketing budgets and expenses - Set up and manage events/webinars |
| Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Analyze campaign performance - Integrate with Dynamics CRM |
| Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
| Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You are incorporating a landing page into an existing website.
How can you maintain the existing website branding?
A) On any page of the website, embed an iFrame and set the iFrame source to the landing page URL
B) Add a form to the website and configure the form to submit data to the landing page.
C) On any page of the website, create a hyperlink to the landing page URL.
D) Add a page to the website and embed the HTML code of the landing page into the page.
2. You hire a vendor to send holiday cards to all contacts processed by a marketing campaign during a specific time period.
Which campaign element should you use to track the vendor name and time period?
A) component
B) activity
C) file
D) job
3. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Vendors
B) Status
C) Date
D) Requirements
4. You recently acquired a comma-separated value (.csv) file that contains contact information for several hundred potential customers.
You need to create contacts for the potential customers in Microsoft Dynamics Marketing.
Which statement about creating client contacts in bulk is true?
A) You can create contacts in bulk only in the Marketing group.
B) You can create contacts in bulk by importing them from XML files only. You must convert the .csv file before you can import it.
C) You can create contacts in the Client group in bulk by importing them directly from the .csv file.
D) Only Microsoft Dynamics Marketing Administrators can create contacts in bulk.
5. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Set the item type to Items/Services.
B) Set the item as the default item.
C) Set the item type to Standard Item.
D) Restrict the item for use by your company.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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