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Updated: Oct 14, 2026
No. of Questions: 306 Questions & Answers with Testing Engine
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 (retake: USD 100) |
| Related Certifications: | Salesforce Marketer Certification |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Passing Score: | 72% |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 2: Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Automation rules: components and use cases - Segmentation rules - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 4: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Topic 5: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 6: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Set the page action URL as https://www.lenoxsoft.com/products/B
- B. Set the page as a priority page in Marketing Cloud Account Engagement.
- C. Create one page action with comma-separated URLs.
- D. Create three separate page actions, one for each URL.
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
- A. The field Is created and added to the form in Engagement Studio.
- B. The field is created as a custom prospect field on the Prospect Fields page.
- C. The field Is created as a default account field in the form editor.
- D. The field is created as a custom prospect field in the form editor.
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
How can a marketer avoid emailing prospects more than once in a ten day span?
- A. Use a dynamic list to create a frequency suppression list.
- B. Use a segmentation rule to create a frequency suppression list.
- C. Use an automation rule to create a frequency suppression list.
- D. Use the global account setting to suppress frequently emailed prospects.
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
What is an ideal Click-Through Rate (CTR)?
- A. more than 5%
- B. less than 1%
- C. more than 2%
- D. 1%
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
- A. The form's Thank You Content will still display
- B. The prospect will be redirected to another webpage
- C. The discrepancy between the two assets will cause an error
- D. The prospect will continue to see the form upon submission
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Viewing page 1 out of 62 pages.
Viewing questions 1-5 out of 306 questions.
Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 (retake: USD 100) |
| Related Certifications: | Salesforce Marketer Certification |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Passing Score: | 72% |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 2: Lead Management | 24% | - Scoring and grading: definition and management - Page actions - Automation rules: components and use cases - Segmentation rules - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 4: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Topic 5: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 6: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Set the page action URL as https://www.lenoxsoft.com/products/B
- B. Set the page as a priority page in Marketing Cloud Account Engagement.
- C. Create one page action with comma-separated URLs.
- D. Create three separate page actions, one for each URL.
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
- A. The field Is created and added to the form in Engagement Studio.
- B. The field is created as a custom prospect field on the Prospect Fields page.
- C. The field Is created as a default account field in the form editor.
- D. The field is created as a custom prospect field in the form editor.
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
How can a marketer avoid emailing prospects more than once in a ten day span?
- A. Use a dynamic list to create a frequency suppression list.
- B. Use a segmentation rule to create a frequency suppression list.
- C. Use an automation rule to create a frequency suppression list.
- D. Use the global account setting to suppress frequently emailed prospects.
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
What is an ideal Click-Through Rate (CTR)?
- A. more than 5%
- B. less than 1%
- C. more than 2%
- D. 1%
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
- A. The form's Thank You Content will still display
- B. The prospect will be redirected to another webpage
- C. The discrepancy between the two assets will cause an error
- D. The prospect will continue to see the form upon submission
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Viewing page 1 out of 62 pages.
Viewing questions 1-5 out of 306 questions.
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