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1. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A) Funnel visualization report
B) Top exit pages report
C) Site overlay report
D) Top landing pages report
2. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
A) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
B) The better the organic search result, the higher the ad will be posted in order of paid results.
C) There is no correlation between paid results (the advertisements) and organic search results.
D) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
3. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?
A) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
4. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?
A) The account is on monthly invoicing
B) The account is a prepay account
C) The account is on credit card postpay
D) The account is on direct debit
5. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A) 21 days
B) 14 days
C) You can edit the ads immediately.
D) 30 days
Solutions:
Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
1. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A) Funnel visualization report
B) Top exit pages report
C) Site overlay report
D) Top landing pages report
2. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
A) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
B) The better the organic search result, the higher the ad will be posted in order of paid results.
C) There is no correlation between paid results (the advertisements) and organic search results.
D) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
3. You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?
A) You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
C) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
D) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
4. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?
A) The account is on monthly invoicing
B) The account is a prepay account
C) The account is on credit card postpay
D) The account is on direct debit
5. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A) 21 days
B) 14 days
C) You can edit the ads immediately.
D) 30 days
Solutions:
Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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