Last Updated: Aug 14, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tactical Innovation & The Innovation Professional | 35% | - Innovation culture and leadership - Ideation, brainstorming and concept development processes - Tools and methods for opportunity identification - Managing innovation projects and teams |
| Topic 2: Foundations: Core Innovation Knowledge & Concepts | 25% | - Role and value of innovation in organizations and markets - Types and models of innovation: incremental, disruptive, open innovation - Definitions, principles and frameworks of innovation |
| Topic 3: Innovation Implementation & Scaling | 15% | - Overcoming barriers and managing change - Prototyping, testing and validation - Launching and scaling innovations |
| Topic 4: Strategic Innovation & Organizational Capability | 25% | - Aligning innovation with business strategy - Building innovation capabilities and systems - Intellectual property and value capture - Measuring and evaluating innovation performance |
1. Because "The Marketer" will coordinate all the Marketing and Marketing Communications needed to drive awareness and engagement around a new offering, they are usually best suited for which phase of innovation work?
A) The Mid Zone
B) All phases
C) The Back End
D) The Front End
2. As a Program Leader, you would be charged primarily with what?
Select one correct answer from the list:
A) Setting the business ' Innovation Strategy.
B) Helping the business apply Design Methods to its challenges.
C) Helping to drive the business ' Innovation Program.
D) Leading individual Innovation Projects for the business.
3. The fourth major step of the Design Thinking process is made of which three action steps?
A) Empathize / Ideate / Test
B) Ideate / Experiment / Design
C) Ideate / Prototype / Test
D) Brainstorm / Prototype / Define
4. Although the idea capture aspect of Stage 2 of the GInI InMS is an ongoing process, the best results usually happen when the organization is focused on a particular area, which is usually done by running what?
A) An internal ad featuring an inspirational speech.
B) Challenge campaigns.
C) Secret projects.
D) Games and other fun activities.
5. Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to
_____ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned.
A) market test
B) run price elasticity studies on
C) generate media buzz about
D) run technical validation testing on
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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