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| Section | Objectives |
|---|---|
| Topic 1: Competitive Positioning | - Differentiation of IBM analytics vs competing BI platforms - Common objection handling scenarios |
| Topic 2: Midmarket Positioning and Sales Approach | - IBM sales methodology and solution positioning - Understanding midmarket customer needs and buying drivers |
| Topic 3: IBM Business Analytics Portfolio Overview | - Key value propositions of IBM Business Analytics solutions - IBM analytics and data platform overview for midmarket customers |
| Topic 4: Customer Use Cases and Value Messaging | - Forecasting and planning scenarios for midmarket organizations - Reporting, dashboarding, and business intelligence use cases |
| Topic 5: IBM Analytics Solutions Overview | - IBM Cognos Analytics overview and capabilities - IBM SPSS and predictive analytics basics - IBM Planning Analytics overview |
1. Which pain point can IBM Midmarket solutions help overcome?
A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer has difficulty managing patient records and archiving historical data
C) The customer needs an analytic solution that communicates information across the enterprise
D) The customer is struggling with complex territory to account alignment processes
2. What would be a good next step to develop the relationship with the customer after the sale?
A) Create a case study directly after the sale closes
B) Offer a blanket discount on future purchases
C) Recommend entitlement expansion immediately after closing
D) Create a case study based on their successful implementation
3. Where do Partner leads need to be registered to earn the Midmarket incentive?
A) Global Partner Portal
B) Software Value Incentive
C) Software Quote and Order
D) Software Value Plus
4. An existing IBM Midmarket customer wants to create reports consisting of existing data along with supporting text that adds context to the data. What capability would help them?
A) IBM Cognos Disclosure Management Express
B) IBM Cognos Controller Express
C) IBM Cognos Express
D) IBM SPSS Modeler Premium
5. What is a common pain point for a Finance Department?
A) How do I improve performance, profitability and grow my business?
B) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: B |
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