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| Section | Objectives |
|---|---|
| Topic 1: Commerce Selling Scenarios | - Sales positioning
|
| Topic 2: IBM Commerce Solutions Overview | - IBM Commerce portfolio
|
| Topic 3: Integration and Deployment | - Commerce ecosystem
|
| Topic 4: Order Management Fundamentals | - Order lifecycle
|
| Topic 5: Competitive and Business Value | - Sales strategy
|
1. What are the solution capabilities of WebSphere Commerce platform?
A) Both A and B.
B) Manage enterprise wide product and customerinformation
C) Support for marketing and merchandizing across channels.
D) Sell across direct and extended channels.
2. What are the key trends driving the Commerce space?
A) Businesses are becoming product-centric.
B) Customers expect highly personalized and rich interaction.
C) None of the above.
D) Customers want to simplify shopping by using one channel for a given transaction.
3. IBM Sterling CPQ has customers in many different verticals. Which combination of verticals reflects most accurately, the CPQ customers?
A) Communication/Media/Entertainment/ LifeScience, High Tech, Pharma, Consumer.
B) LifeScience, Manufacturing, Construction, Communication/Media/Entertainment/ Consumer.
C) Manufacturing, High Tech,Communication/Media/Entertainment, LifeScience, and Education.
D) Manufacturing, HighTech, Communication/Media/Entertainment/ LifeScience, Consumer.
4. The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.
A) deliver a personalized shopping experience based on user identity
B) leverage marketing analytics to tune marketing activities
C) budget and plan marketing campaigns across channels
D) build an ongoing dialog with shoppers using triggers and actions
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D |
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