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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Optimize paid search advertising.
B) All of the above.
C) Target through online advertisements based on interaction history.
D) Automate customer recommendations based on LIVE profile.

2. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Social Analytics.
B) Distributed Order Management.
C) Logistics Management.
D) Customer Self Service.

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Target the right experience, to the right user, via the right channel, at the right time.
B) Accommodate product returns, regardless of the context.
C) Create dynamic, engaging, web experiences.
D) Improve loyalty by facilitating integration with social networks.

4. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

A) Unica
B) WebSphere Commerce
C) ILOG
D) Coremetrics

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Execution
C) Awareness
D) Integrated Operations

Solutions: