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Last Updated: May 30, 2026

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CIMA Managing Finance in a Digital World Sample Questions:

1. La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director.
A
few weeks after launching, La Vie En Rose became the top selling perfume.
At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.
In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.
Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

A) The perfumery based their marketing around customer needs.
B) The perfumery were chiefly concerned with the quality of La Vie En Rose.
C) La Vie En Rose focused primarily on the selling and promotion of a product.
D) They specialised in producing as much as possible of a given product or service.


2. LFN is a tuition provider
The finance function has recently migrated all accounting systems onto cloud software which is expected to considerably streamline the existing systems.
The Managing Director is keen to promote the benefits of the new software in terms of increased accuracy of reporting and availability of real time management information.
However, the Finance Director has concerns and is feeling pressured to keep quiet about the ability of the technology to achieve all that is expected Which of the following ethical principles is highlighted within LFN?

A) Professional competence
B) Integrity
C) Objectivity
D) Confidentiality


3. General Data Protection Regulation (GDPR) was introduced throughout the EU in 2018. The legislation details several principles about data and the requirement for data controllers.
Which of the following best describes the role of data controllers?

A) Data controllers must ensure that data is kepi up-to-date
B) Data controllers must ensure adequate safeguards and controls
C) Data controllers must ensure that ethical systems are in place
D) Data controllers must ensure that the system runs effectively


4. A company is charging a high price for a product to individuals who are prepared to pay a premium for a new, innovative product Whilst doing this they are facing high marketing costs Which stage of the product lifecycle is this product at?

A) Introduction
B) Shakeout
C) Maturity
D) Growth


5. A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

A) Viral marketing
B) Guerilla marketing
C) Experiential marketing
D) E-marketing


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: A
Question # 5
Answer: A

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