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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Full agency control
C) Global DMP nerve center
D) Global template with local nuances
E) A single seat shared by all regions

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

3. What is the definition of a regex pixel?

A) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
B) It is a pixel used for ID swapping.
C) It is a javascript tag used for sending user level category information back to the browser.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is used for DCO campaigns.

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 3
B) 8
C) 6
D) 4

5. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per 1,000 impression basis.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data according to the specific terms in their contract.

Solutions: