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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Reference
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling and Management | 21% | - Data import, export and transformation - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management |
| Topic 2: Automation | 20% | - Automation Studio activities and workflows - Journey Builder design and implementation - Complex automation scenarios and best practices - Scheduling and monitoring automations |
| Topic 3: Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features - Sender authentication and deliverability management |
| Topic 4: Integration | 20% | - Data model support for personalized messaging - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting |
| Topic 5: Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Message delivery and optimization - Cross-channel messaging strategy |
| Topic 6: Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Data and segmentation strategy design - Long-term solution maintainability and scalability |
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