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Last Updated: Sep 18, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking, Reporting and Automation | 15% | - Email performance metrics - Standard reports and analytics - Basic automation and triggered sends - Bounce and complaint management |
| Topic 2: Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Email Studio and application roles - Legal and compliance requirements |
| Topic 3: Email Creation and Design | 26% | - Accessibility and rendering - Email templates and best practices - Personalization and dynamic content - Content Builder usage |
| Topic 4: Email Delivery and Testing | 15% | - A/B testing options - Preview and test sends - Send classifications and sender profiles - Sender authentication and deliverability |
| Topic 5: Subscriber and Data Management | 26% | - Subscriber key and sendable data - Importing and maintaining subscriber data - Lists and Data Extensions - Segmentation and filtering |
Salesforce Email Essentials (EEB101) Sample Questions:
What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)
- A. Use A/B Testing to see which email works best
- B. Plan for blocked images....use HTML text and web safe fonts....include alt tags
- C. Put most important info in upper left quadrant...position logo, call to action.
- D. Design for Mobile
- E. Test and test again.
Correct Answer: B,C,D,E 🗳️
Which feature can segment on behavioral data?
- A. Data Extension
- B. Tracking
- C. Import Activity
- D. Data Filter
Correct Answer: D 🗳️
Which strategy will improve email deliverability? (Choose 3)
- A. Authenticate email to distinguish it from spammers
- B. Encourage subscribers to add the company's sending domain to their address books
- C. Ensure the spam complaint rate is between 1% and 3%
- D. Purge old or inactive email addresses
- E. Purchase lists from companies that guarantee users have opted in
Correct Answer: A,B,D 🗳️
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers
- A. Select the update type "Add Only"
- B. Select the update type "Add and Update"
- C. Select the update type "Overwrite"
- D. Ensure the data extension has a Primary Key
Correct Answer: A,B 🗳️
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to resubscrlbe to the list used for the send.
- B. Subscriber can choose which publications to unsubscribe from.
- C. Subscriber can choose to be removed from the data extension.
- D. Subscriber can choose to be unsubscribed from all NTO publications.
Correct Answer: B,D 🗳️
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