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Updated: Aug 31, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator Marketing Cloud Consultant |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Select, Multiple Choice |
| Real Exam Qty: | 55 |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 2: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 3: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 4: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
A. First create and setup a business/advertising account with the audience platform
B. Have subscribers opt-in.
C. Call the platform hotline to ask for permission to send advertisements.
D. No steps are required since it is already configured in your Marketing Cloud account.
Question 2
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. Low battery
B. out of cellular network coverage
C. switched off
D. mobile is in another call
E. SMS sent to landline number
Question 3
What are three out of-the-box product capabilities of Interaction Studio?
A. Managing Direct mail campaigns
B. E-commerce point of sale features
C. Machine learning and Al functionality
D. Behavioral tracking of each visitor or customer with business context
E. A single customer profile that unifies data of each individual
Question 4
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A. Email
B. Last Name
C. City
D. Region
E. Channel
Question 5
Select features Einstein content selection, Select 2
A. Content selection based on business rules
B. Uses open time email content
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,C,E | Question 3 Answer: C,D,E | Question 4 Answer: A,C,D | Question 5 Answer: A,B |
Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator Marketing Cloud Consultant |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Select, Multiple Choice |
| Real Exam Qty: | 55 |
| Sample Questions: | Salesforce AP-214 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 2: Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Topic 3: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 4: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Topic 5: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
A. First create and setup a business/advertising account with the audience platform
B. Have subscribers opt-in.
C. Call the platform hotline to ask for permission to send advertisements.
D. No steps are required since it is already configured in your Marketing Cloud account.
Question 2
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. Low battery
B. out of cellular network coverage
C. switched off
D. mobile is in another call
E. SMS sent to landline number
Question 3
What are three out of-the-box product capabilities of Interaction Studio?
A. Managing Direct mail campaigns
B. E-commerce point of sale features
C. Machine learning and Al functionality
D. Behavioral tracking of each visitor or customer with business context
E. A single customer profile that unifies data of each individual
Question 4
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A. Email
B. Last Name
C. City
D. Region
E. Channel
Question 5
Select features Einstein content selection, Select 2
A. Content selection based on business rules
B. Uses open time email content
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,C,E | Question 3 Answer: C,D,E | Question 4 Answer: A,C,D | Question 5 Answer: A,B |
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