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Updated: Sep 08, 2026
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Google adwords-reporting Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Measurement Certification Assessment |
| Exam Number: | N/A (Skillshop assessment) |
| Available Languages: | English, Spanish, German, Japanese, Portuguese, French |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | Approx. 40–50 |
| Exam Duration: | 75 minutes |
| Exam Price: | Free (USD 0) |
| Passing Score: | Varies (typically ~80%) |
| Related Certifications: | Google Ads Search Certification Google Ads Display Certification Google Analytics (GA4) Certification |
| Exam Format: | Multiple choice, Multiple select |
| Recommended Training: | Google Analytics (GA4) Skillshop Courses Google Ads Measurement Learning Path |
| Exam Registration: | Google Skillshop Certification Portal |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online assessment via Google Skillshop platform |
| Pre Condition: | No formal prerequisites; basic knowledge of digital marketing and Google Ads recommended. |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement Fundamentals | - Data interpretation basics
|
| Topic 2: Google Ads Reporting Tools | - Reporting interface
|
| Topic 3: Conversion Tracking and Attribution | - Attribution models
|
| Topic 4: Google Analytics Integration | - Behavior and performance insights
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question 1
Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?
A. Beth can choose Reporting, Conversions, select the action, and then click Delete.
B. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
D. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
Question 2
There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A. Driving valuable traffic
B. Decreasing unnecessary costs
C. Increasing web revenue
D. Maximizing conversions of your website
Question 3
Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue
A. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
B. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
C. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
D. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
Question 4
Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
A. Joan can click the "Sample Report" from the bottom of the Report Center.
B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
C. Joan will need to run the report once to see the details included in the report.
D. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
Question 5
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A. Average order value
B. Conversion rate
C. Visits to Purchase
D. Total revenue
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |
Google adwords-reporting Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Ads Measurement Certification Assessment |
| Exam Number: | N/A (Skillshop assessment) |
| Available Languages: | English, Spanish, German, Japanese, Portuguese, French |
| Certificate Validity Period: | 12 months |
| Real Exam Qty: | Approx. 40–50 |
| Exam Duration: | 75 minutes |
| Exam Price: | Free (USD 0) |
| Passing Score: | Varies (typically ~80%) |
| Related Certifications: | Google Ads Search Certification Google Ads Display Certification Google Analytics (GA4) Certification |
| Exam Format: | Multiple choice, Multiple select |
| Recommended Training: | Google Analytics (GA4) Skillshop Courses Google Ads Measurement Learning Path |
| Exam Registration: | Google Skillshop Certification Portal |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online assessment via Google Skillshop platform |
| Pre Condition: | No formal prerequisites; basic knowledge of digital marketing and Google Ads recommended. |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement Fundamentals | - Data interpretation basics
|
| Topic 2: Google Ads Reporting Tools | - Reporting interface
|
| Topic 3: Conversion Tracking and Attribution | - Attribution models
|
| Topic 4: Google Analytics Integration | - Behavior and performance insights
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question 1
Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?
A. Beth can choose Reporting, Conversions, select the action, and then click Delete.
B. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
C. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
D. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
Question 2
There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?
A. Driving valuable traffic
B. Decreasing unnecessary costs
C. Increasing web revenue
D. Maximizing conversions of your website
Question 3
Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue
A. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
B. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
C. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
D. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.
Question 4
Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?
A. Joan can click the "Sample Report" from the bottom of the Report Center.
B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
C. Joan will need to run the report once to see the details included in the report.
D. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
Question 5
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A. Average order value
B. Conversion rate
C. Visits to Purchase
D. Total revenue
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |
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