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Updated: Oct 13, 2026
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Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Certificate Validity Period: | 12 months |
| Passing Score: | 60% |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 40-45 |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Exam Price: | USD 150 |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Quality and Cleansing | 7% | - Duplicate management - Validation rules - Error handling and correction |
| General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Data Permissions and Governance | 5% | - Data update controls - Parent-child data setups - User access and roles |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Calculated Fields and Functions | 5% | - Custom calculations - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas |
| Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
- A. 0
- B. 2
- C. 3
- D. 1
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
- A. Unmap it, as Datorama will calculate it automatically.
- B. Populate the logic within a custom measurement. No need to change Aggregation.
- C. Populate the logic within a custom measurement. Set Aggregation to AVG.
- D. Populate the logic within a custom measurement. Set Aggregation to SUM.
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
- A. Leave the "Case Sensitive" checkbox in the data classification unchecked
- B. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
- C. Uncheck the "Case Sensitive" checkbox in the data classification
- D. Toggle the 'Structure Compliant' OFF.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
- A. Confirmed interest
- B. Interest & Registered
- C. Confirmed Interest & Registered
- D. interest
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
- A. All fields are mapped except for the Creative Name
- B. All fields are mapped except for the Media Buy Name.
- C. All fields are mapped except for the Campaign Key
- D. All fields are mapped except for the Media Buy Key.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Viewing page 1 out of 13 pages.
Viewing questions 1-5 out of 64 questions.
Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Certificate Validity Period: | 12 months |
| Passing Score: | 60% |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 40-45 |
| Exam Format: | Scenario-based, Multiple-select, Multiple-choice |
| Exam Price: | USD 150 |
| Related Certifications: | Salesforce Accredited Professional |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
| Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Data Quality and Cleansing | 7% | - Duplicate management - Validation rules - Error handling and correction |
| General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Datasets and Data Views | 10% | - Dataset creation and management - Filtering and segmentation - View configuration and sharing |
| Data Permissions and Governance | 5% | - Data update controls - Parent-child data setups - User access and roles |
| Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Calculated Fields and Functions | 5% | - Custom calculations - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas |
| Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
- A. 0
- B. 2
- C. 3
- D. 1
Correct Answer: A 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
- A. Unmap it, as Datorama will calculate it automatically.
- B. Populate the logic within a custom measurement. No need to change Aggregation.
- C. Populate the logic within a custom measurement. Set Aggregation to AVG.
- D. Populate the logic within a custom measurement. Set Aggregation to SUM.
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
- A. Leave the "Case Sensitive" checkbox in the data classification unchecked
- B. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
- C. Uncheck the "Case Sensitive" checkbox in the data classification
- D. Toggle the 'Structure Compliant' OFF.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?
- A. Confirmed interest
- B. Interest & Registered
- C. Confirmed Interest & Registered
- D. interest
Correct Answer: B 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:
The number of rows added to this data stream is 3. What could have led to this discrepancy?
- A. All fields are mapped except for the Creative Name
- B. All fields are mapped except for the Media Buy Name.
- C. All fields are mapped except for the Campaign Key
- D. All fields are mapped except for the Media Buy Key.
Correct Answer: C 🗳️
Explanation: Only visible for BraindumpQuiz members. You can sign-up / login (it's free).
Viewing page 1 out of 13 pages.
Viewing questions 1-5 out of 64 questions.
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