[Nov-2024] Verified PDX-101 dumps Q&As - PDX-101 dumps with Correct Answers
The Best Salesforce Certified Pardot Specialist Study Guide for the PDX-101 Exam
To prepare for the Salesforce PDX-101 exam, candidates can avail themselves of various resources, including online training, study guides, and practice exams. Salesforce offers a comprehensive training course called "Pardot Lightning App for Digital Marketers" that covers all the topics needed to pass the exam. Additionally, candidates can join the Salesforce Trailblazer Community, where they can connect with other professionals, learn from experts, and access various study materials.
NEW QUESTION # 112
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
- A. Day 3
- B. Day 4
- C. Day 5
- D. Day 0
Answer: A
Explanation:
According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
NEW QUESTION # 113
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Automatically assign all leads to sales reps in a round-robin system.
- B. Only pass on leads that are very active on your site no matter the company profile.
- C. Add more landing pages and forms to your site to increase the number of conversion opportunities.
- D. Implement a blended lead scoring and grading system.
Answer: D
NEW QUESTION # 114
What is needed for a page action to trigger for a prospect visiting a high value web page?
- A. Add a completion action on the landing page.
- B. Adding a page action and Pardot tracking code on the page.
- C. Create an automation rule based on the specific webpage.
- D. Adding a page action on the form.
Answer: B
NEW QUESTION # 115
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
- A. The email will not send.
- B. The email will send immediately.
- C. The email will send on Monday at 10am.
- D. The email will send on Saturday at 10am.
Answer: C
NEW QUESTION # 116
A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?
- A. Stock template
- B. Custom redirect
- C. Layout template
- D. Dynamic content
Answer: C
NEW QUESTION # 117
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
- A. The prospect activities will show that the form was successfully completed.
- B. The prospect activities will show that the custom redirect was clicked.
- C. The prospect will be added to the list.
- D. The newly converted prospect will NOT be affected because it was their first submission.
- E. The prospect will be tagged.
Answer: A,C,E
Explanation:
According to the Salesforce documentation, when a visitor clicks on a custom redirect with an action of adding a tag, and then fills out a form and becomes a prospect, the following three things will happen to the prospect: A) The prospect activities will show that the form was successfully completed, B) The prospect will be added to the list, and D) The prospect will be tagged. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content, such as banner ads, social media posts, or third-party websites. A custom redirect can also have completion actions, such as adding a tag, which are performed when a visitor clicks on the custom redirect. A tag is a label that can be used to categorize and segment prospects. A form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A form can also have completion actions, such as adding to a list, which are performed when a prospect successfully submits the form. A list is a collection of prospects that can be used for segmentation and email sending. When a visitor clicks on a custom redirect and then fills out a form, the visitor becomes a prospect, and the completion actions of both the custom redirect and the form are applied to the prospect. The prospect activities will show both the custom redirect click and the form submission, the prospect will be added to the list specified in the form completion action, and the prospect will be tagged with the tag specified in the custom redirect completion action. The newly converted prospect will be affected by both the custom redirect and the form completion actions, as they are not dependent on the prospect's previous submissions or activities. Reference: Salesforce documentation
NEW QUESTION # 118
Form or Form Handler? I want to integrate with a third-party system.
- A. Form Handler
- B. Form
Answer: A
Explanation:
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
NEW QUESTION # 119
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
- A. The form's Thank You Content will still display
- B. The prospect will be redirected to another webpage
- C. The discrepancy between the two assets will cause an error
- D. The prospect will continue to see the form upon submission
Answer: B
NEW QUESTION # 120
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
- A. Standard Edition and higher
- B. Enterprise Edition and lower
- C. Professional Edition and higher
Answer: C
Explanation:
According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition and higher. A sync between Salesforce and Marketing Cloud Account Engagement is a feature that allows users to connect and exchange data between the two platforms, such as leads, contacts, accounts, campaigns, or opportunities. A sync between Salesforce and Marketing Cloud Account Engagement can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A sync between Salesforce and Marketing Cloud Account Engagement can help users to keep their data consistent and accurate, to automate their sales and marketing processes, and to measure and optimize their performance and results. A sync between Salesforce and Marketing Cloud Account Engagement can be done with different editions of Salesforce, depending on the features and functionalities that the user needs. The editions of Salesforce that can sync with Marketing Cloud Account Engagement are: Professional Edition, Enterprise Edition, Unlimited Edition, and Performance Edition. These editions of Salesforce can sync with Marketing Cloud Account Engagement, and they can also access additional features, such as custom objects, multiple scoring categories, or B2B Marketing Analytics. The edition of Salesforce that cannot sync with Marketing Cloud Account Engagement is: Standard Edition. This edition of Salesforce does not have the ability to sync with Marketing Cloud Account Engagement, and it does not have access to the additional features that the other editions have. Therefore, the user needs to upgrade to a higher edition of Salesforce if they want to sync with Marketing Cloud Account Engagement and use the advanced features. Reference: Salesforce documentation
NEW QUESTION # 121
Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
- A. Viewing the Opportunity in Opportunity Reports
- B. Manually deleting the Opportunity in Marketing Cloud Account Engagement
- C. Referencing the Opportunity in automation rules
- D. Manually editing the Opportunity In Marketing Cloud Account Engagement
Answer: A,C
Explanation:
Once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement, two actions that can be taken are referencing the Opportunity in automation rules and viewing the Opportunity in Opportunity Reports. Automation rules are rules that run in the background and match prospects based on certain criteria and perform certain actions. You can use Opportunity fields as criteria or actions in automation rules, such as adding prospects to a list based on their Opportunity stage or updating their Opportunity amount based on their score. Opportunity Reports are reports that show the revenue generated by your marketing campaigns and the influence of your marketing activities on the sales pipeline. You can view the Opportunity Reports in Marketing Cloud Account Engagement to analyze the performance of your marketing efforts and optimize your strategy. Manually editing or deleting the Opportunity in Marketing Cloud Account Engagement are not actions that can be taken, as Marketing Cloud Account Engagement does not allow editing or deleting Opportunities. You can only edit or delete Opportunities in Salesforce, and the changes will sync back to Marketing Cloud Account Engagement. Reference Opportunities in Marketing Cloud Account Engagement Automation Rules Overview Opportunity Reports
NEW QUESTION # 122
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from both the suppression list and the recipient list.
- B. The prospect is removed from the suppression list
- C. The prospect is removed from the recipient list
- D. The prospect is marked as optad out.
Answer: B
Explanation:
The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]
NEW QUESTION # 123
What factors are involved with and determine email deliverability?
(Choose 2)
- A. Sender ID
- B. CAN-SPAM
- C. Sender Policy Framework (SPF)
- D. Domain Keys
- E. Whitelist
Answer: C,D
NEW QUESTION # 124
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
- A. Lead records
- B. a Contact records
- C. Case records
- D. Account records
- E. Opportunity records
Answer: A,B
Explanation:
By default, Pardot integrates closely with Salesforce CRM to synchronize data primarily with two key standard objects: Lead and Contact records. This integration allows Pardot to write marketing data directly to these objects, enabling a seamless flow of information about prospects' activities and engagement. This capability is foundational for maintaining updated and relevant data within Salesforce, facilitating more targeted and effective sales and marketing efforts. Case, Account, and Opportunity records, while important within Salesforce, do not receive direct writes from Pardot by default, although they can be involved in more advanced, customized integrations.
NEW QUESTION # 125
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
- A. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
- B. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- C. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
- D. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
Answer: A
Explanation:
A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content. If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign. Reference: Custom Redirects, Completion Actions, [Marketing Cloud Account Engagement Campaigns]
NEW QUESTION # 126
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
- A. Contacts
- B. Leads
Answer: B
Explanation:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617
NEW QUESTION # 127
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
- A. Custom Record Type fields
- B. Custom Account fields
- C. Custom Opportunity fields
- D. Custom Prospect fields
Answer: B,C,D
Explanation:
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
NEW QUESTION # 128
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