Updated Apr-2023 Test Engine to Practice Marketing-Cloud-Consultant Test Questions
Marketing-Cloud-Consultant Real Exam Questions Test Engine Dumps Training With 130 Questions
NEW QUESTION # 47
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should thissegment be created?
- A. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- B. UsingJourney Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
Answer: B
NEW QUESTION # 48
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- D. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
Answer: C,E
NEW QUESTION # 49
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Many-to-Many Relationship
- B. One-to-Many Relationship
- C. One-to-One Relationship
- D. Population
Answer: C
NEW QUESTION # 50
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. File import to data extension
- C. Salesforce Triggered Sends
- D. Batch file dropped to SFTP
Answer: C
NEW QUESTION # 51
Which two statements are correct about Send Logging? Choose 2 answers
- A. AMPscript can be used to pull data from Send Logs for use within emails.
- B. A business unit can support up to three Send Logs.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. SQL Query Activities can reference Send Logs in combination with system data views.
Answer: A,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 52
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion Script
- B. Auto-suppression List
- C. Exclusion List
- D. Suppression List
Answer: D
NEW QUESTION # 53
A customer has an eCommerce site and imports Data into three data extensions daily: 'Orders,'
'Order_Details,' and 'Products.' The data extensions contain the following information:
*Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
*Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
*Products: ProductId, SKU, Name, Description, Cost, Price
Which two relationships should be established in Data Designer? Choose 2 answers
- A. One-to-one relationship between the contact record and Order_Detail
- B. One-to-one relationship between Orders and Order_Details
- C. One-to-one relationship between Order_Details and Products
- D. One-to many relationship between Orders and Order_Details
Answer: A,C
NEW QUESTION # 54
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will "Version" values/meanings change, precluding reusable AMPscript?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will a lookup table is needed for a dynamic From Name?
Answer: C,D
NEW QUESTION # 55
A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
- A. Decision Split > Send email > Engagement Split > Send email
- B. Random Split > Send email > Wait > Engagement Split > Join > Send email
- C. Random Split > Send email > Join > Decision Split > Wait > Send email
- D. Engagement Split > Send email > Wait > Random Split > Send email
Answer: B
NEW QUESTION # 56
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- B. Leverage personalization strings within the email template to pull in language-specific content.
- C. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- D. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
Answer: B,C
NEW QUESTION # 57
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- C. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
- D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Answer: A,B
NEW QUESTION # 58
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to subscriber lists.
- B. They link subscriber lists to contacts.
- C. They link data extensions to contacts.
- D. They link data extensions to other data extensions.
Answer: C,D
NEW QUESTION # 59
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option A
- B. Option D
- C. Option B
- D. Option C
Answer: A
NEW QUESTION # 60
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email?
- A. Dynamic Content Wizard
- B. AMPscriptLookupRows functions
- C. AMPscript conditional against the Gender field
- D. NB Test content type
Answer: A
Explanation:
Since There is limited technical resources otherwise AMPscript is also an option.
NEW QUESTION # 61
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Data Extensions
- B. Contact ID
- C. Subscriber Key
- D. Member Record
Answer: C
NEW QUESTION # 62
Which two statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to subscriber lists.
- B. They link subscriber lists to Contacts.
- C. They link data extensions to Contacts.
- D. They link data extensions to other data extensions.
Answer: C,D
NEW QUESTION # 63
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Each customer's region code and the manager's name and email address for each region code.
- B. Name and email address for each regional store manager stored on a lookup table.
- C. Regional store manager's name and email address for each customer.
- D. Region code, regional store manager's name, and email address for each customer.
Answer: D
NEW QUESTION # 64
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