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Last Updated: Aug 10, 2026

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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Topic 1: Sales Fundamentals- Solution mapping to customer requirements
- Basic competitive positioning
- Consultative selling approach
Topic 2: HP Value Proposition and Differentiation- Reliability and total cost of ownership
- Sustainability and environmental considerations
- Security and managed print services
Topic 3: HP Imaging and Printing Portfolio Overview- Printer and multifunction device categories
- Inkjet and Laser printing technologies
- Print solutions and services ecosystem
Topic 4: Customer Needs and Business Requirements- Enterprise printing workflows and document management
- Small and medium business printing needs
- Cost optimization and efficiency drivers

HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the HP Print Cost Estimator?

A) a free tool that enables HP partners and customers to perform print cost analyses for their own documents before printing
B) an HP internal tool that allows the account manager to train HP partners on cost-per-page calculations
C) a print management solution that monitors HP color printers for cost estimations and reports
D) software sold by HP distributors that allows the creation of supply contracts, including a print cost overview


2. What is the best reason for using color in the marketplace?

A) to make it possible to print from the same printer that is used for black and white, thus reducing production costs
B) to establish brand recognition and an identity in the marketplace
C) to better distribute toner usage
D) to demonstrate to clients that your business is prosperous


3. Which question is a typical cross-selling phrase?

A) Would you benefit from a single-function device instead of an MFP?
B) Would you like to add an HP Care Pack to your HP MFP?
C) Would you benefit from increasing the number of MFPs in your fleet?
D) Would you benefit from a duplex model?


4. What does the HP Printing Sales Guide help resellers do?

A) determine the discounts that are available to them
B) calculate their margin on each device, accessory, supply, and
C) create professional sales presentations
D) find which devices are discontinued


5. What do traditional copier-centric agreements usually include?

A) Accessories for the device at no additional cost
B) Free additional memory
C) No fees for breaking the contract early
D) A basic monthly fee with a per-copy charge over the maximum allowed monthly


Solutions:

Question # 1
Answer: A
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: D

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