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HP HP2-B102 Exam Syllabus Topics:

SectionObjectives
Printing solutions and services- Security and document workflow
  • 1. Print security fundamentals
    • 2. Document workflow solutions overview
      - Managed print services basics
      • 1. Device lifecycle management
        • 2. Cost optimization concepts
          Imaging and Printing Fundamentals- HP imaging and printing portfolio overview
          • 1. HP product positioning basics
            • 2. Printer categories and technologies
              - Sales fundamentals for HP solutions
              • 1. Customer needs analysis
                • 2. Value-based selling concepts
                  Customer solutions positioning- Solution mapping
                  • 1. SMB vs enterprise print environments
                    • 2. Matching HP devices to customer needs
                      - Competitive positioning
                      • 1. Channel sales fundamentals
                        • 2. HP advantages in print ecosystem

                          HP Imaging and Printing Sales Fundamentals Sample Questions:

                          1. What is the HP Printing Sales Guide?

                          A) A new HP service that supports HP partners by providing access to cost-free sales people for important deals
                          B) A document about the major competitors in the printing business
                          C) An application that supports HP partners in an effort to up-sell and cross-sell and that allows the creation of slide sets on HP products and technologies
                          D) An easy-to-print PDF document about HP sales processes


                          2. How many pages is a mid-volume scanner capable of handling?

                          A) 2000 pages per day
                          B) 1000 pages per day
                          C) 3000 pages per day
                          D) 4000 pages per day


                          3. Why does HP create customer segments?

                          A) To control which products are marketed to various types of accounts
                          B) To divide the customer's workforce into departments to address specific customer groups
                          C) To monitor inventory
                          D) To help HP sales people locate the series of products that works best for a customer group


                          4. What is the best reason for using color in the marketplace?

                          A) to make it possible to print from the same printer that is used for black and white, thus reducing production costs
                          B) to establish brand recognition and an identity in the marketplace
                          C) to better distribute toner usage
                          D) to demonstrate to clients that your business is prosperous


                          5. What is the advantage of HP Care Packs?

                          A) They are easy to buy, easy to use, and flexible.
                          B) They can be purchased for third-party products.
                          C) They include free upgrades to HP devices.
                          D) They are included in the standard product warranty,


                          Solutions:

                          Question # 1
                          Answer: C
                          Question # 2
                          Answer: A
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: B
                          Question # 5
                          Answer: A

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