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Updated: Sep 01, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Real Exam Qty: | 65 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant |
| Passing Score: | 67% |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (testing center) |
| Pre Condition: | No formal prerequisites. Salesforce recommends at least 6 months of hands-on experience with Marketing Cloud tools, particularly Email Studio and Journey Builder. Familiarity with AMPscript, HTML, and CSS basics is beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Click rate
B. Block bounces
C. Send volume
Question 2
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
A. Dynamic Content Block
B. Reference Content Block
C. Einstein Content Selection
Question 3
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In Send Classifications, delete TACO from the available classification options.
C. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
Question 4
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A. Reply Mail Management
B. Publication Lists
C. Parameter Management
Question 5
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure characters in the CSS tags are limited to16kB.
B. Ensure the 'Optimize for Gmail' checkbox is selected.
C. Ensure fallback content has been configured for Gmail.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |
Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Real Exam Qty: | 65 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant |
| Passing Score: | 67% |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Price: | USD 200 |
| Available Languages: | English |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online (proctored) or Onsite (testing center) |
| Pre Condition: | No formal prerequisites. Salesforce recommends at least 6 months of hands-on experience with Marketing Cloud tools, particularly Email Studio and Journey Builder. Familiarity with AMPscript, HTML, and CSS basics is beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudemailspecialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Click rate
B. Block bounces
C. Send volume
Question 2
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
A. Dynamic Content Block
B. Reference Content Block
C. Einstein Content Selection
Question 3
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no productionemails are sent with the TACO prefix.
A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In Send Classifications, delete TACO from the available classification options.
C. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
Question 4
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A. Reply Mail Management
B. Publication Lists
C. Parameter Management
Question 5
A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure characters in the CSS tags are limited to16kB.
B. Ensure the 'Optimize for Gmail' checkbox is selected.
C. Ensure fallback content has been configured for Gmail.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |
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